Better Matches and User Experience
Challenge: strengthening the bond between therapists and clients online
NOCD is a platform that provides online therapy for people with Obsessive Compulsive Disorder (OCD) with therapists specialized and trained for OCD treatment. The NOCD team is committed to providing a world-class user experience for both members and therapists. NOCD wanted to find a way to build trust and foster a connection between therapists and members even before the first session. They decided to encourage therapists to create ‘introductory’ videos for their directory profiles, making it easier for members to get a sense of the personality of each therapist, and therefore feel more comfortable, trusting, and connected with them.
However, many therapists found making their video a challenge and time-consuming. Instead of focusing on better serving their members through their clinical skills, they had to spend hours learning new skills like recording, lighting, framing, and uploading. NOCD noticed that their therapists submitted videos that were inconsistent in both quality and formatting. As a result, the NOCD team had to spend hours helping with the entire video-making process, from preparation and recording to uploading and editing.
Solution: upgrading to a TakeOne Partnership
NOCD partnered with TakeOne to simplify and expedite video creation for their therapists. The goal was to raise therapists' satisfaction by empowering them to produce more professional and consistent profile videos quickly, without needing any technical expertise.
TakeOne’s technology provided immediate access to a custom-tailored system that made creating videos faster and easier, while delivering significantly better results. NOCD’s therapists now had the confidence to produce high-quality videos they were proud of while reducing their anxiety about the process.
NOCD wanted these professional-grade videos to enhance the patient experience, building trust by reflecting the quality of their providers. TakeOne’s streamlined and automated process eliminated 95% of NOCD’s staff workload for video production, customer support, remote recordings, video management, and editing. TakeOne allowed NOCD's team to focus more on onboarding new therapists, knowing that the video creation process was fully managed and straightforward.
The Platform Wins
- Enhanced UX
- Significant reduction in video support
- Consistent and professional content
The Therapist Wins
- Better Matches
- High satisfaction with video
- Effortless recording experience
The Client Wins
- Quicker decisions
- More comfortable initial session
- More confidence in the therapists
Results
Key features that our partners love
But don’t just take our word for it! See what our partner at NOCD had to say:
Patrick McGrath
Chief Clinical Officer at NOCD
Alexandra Miceli
Senior Director - Therapist Recruitment at NOCD
Brooke Carroll
Talent Acquisition Coordinator at NOCD